White star line

The Oceanic Steam Navigation Company or White Star Line of Boston Packets, more commonly known as just White Star Line, was a prominent British shipping company, today most famous for their ground-breaking vessel Oceanic of 1870, their ill-fated vessels RMS Titanic, and HMHS Britannic.

In 1934 White Star merged with their rival, Cunard Line, which operated as Cunard-White Star Line until 1950. Cunard Line then operated as a separate entity until 2005 and is now part of Carnival Corporation & plc. As a lasting reminder of the White Star Line, modern Cunard ships use the term White Star Service to describe the level of customer care expected of the company